Has streaming made it harder to discover new music?

Has streaming made it harder to discover new music?

Earlier this year, Kate Bush’s Running Up That Hill unexpectedly became the most popular song in the world. After it was used on the soundtrack of the Netflix sci-fi series Stranger Things, the streaming figures for Bush’s 1985 single rocketed by 9,900% in the US alone. Something similar was happening wherever Stranger Things was available:…

TikTok competitor YouTube Shorts is integrating more closely with YouTube Music

TikTok competitor YouTube Shorts is integrating more closely with YouTube Music

Music is a powerful force in the short-form video sphere — so powerful that it can resurrect a 37-year-old Kate Bush song. Today, YouTube Shorts announced that it will integrate songs you’ve saved on YouTube or YouTube Music into the video app. You can also save songs that you hear on Shorts to listen to…